{"id":606,"date":"2017-03-06T18:31:50","date_gmt":"2017-03-06T18:31:50","guid":{"rendered":"http:\/\/leboncall.com\/?p=606"},"modified":"2019-08-13T15:06:50","modified_gmt":"2019-08-13T15:06:50","slug":"outils-de-televente","status":"publish","type":"post","link":"https:\/\/leboncall.com\/en\/outils-de-televente","title":{"rendered":"les outils de t\u00e9l\u00e9vente au sein d &#8216;un call center"},"content":{"rendered":"<p><strong>Pr\u00e9parer les outils de t\u00e9l\u00e9vente<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><u>Les outils de <strong>prospection<\/strong> <\/u>servent \u00e0 <strong>obtenir un RDV<\/strong> avec un prospect (les clients potentiels)\u00a0:<\/p>\n<ul>\n<li>la base de donn\u00e9es\u00a0: elle regroupe des fichiers de renseignements sur chacun des clients.<\/li>\n<li>les salons\u00a0: pour faire conna\u00eetre son agence<\/li>\n<li>l&#8217;\u00e9v\u00e9nementiel\u00a0: des \u00e9v\u00e9nements professionnels (d\u00e9jeuners d&#8217;affaires, soir\u00e9es, galas&#8230;) et les RP<\/li>\n<li>le mailing (ou publipostage)\u00a0: envoi de prospectus par la Poste<\/li>\n<li>l&#8217;e-mailing\u00a0: la m\u00eame chose mais sous forme \u00e9lectroniques (e-mails)<\/li>\n<li>le phoning (ou t\u00e9l\u00e9prospection)\u00a0: le d\u00e9marchage par t\u00e9l\u00e9phone et le guide d&#8217;entretien<\/li>\n<li>la presse sp\u00e9cialis\u00e9e\u00a0: annonces presse dans magazines professionnels MAIS avec coupon r\u00e9ponse\u00a0!<\/li>\n<li>le r\u00e9seau de professionnels\u00a0: utiliser ses connaissances et relations et les r\u00e9seaux sociaux<\/li>\n<\/ul>\n<p>C&#8217;est en combinant plusieurs de ces techniques qu&#8217;on prospecte de fa\u00e7on efficace.<\/p>\n<p>&nbsp;<\/p>\n<p><u>Les outils pour la <strong>pr\u00e9sentation<\/strong> de l&#8217;agence<\/u> contribuent \u00e0 la <strong>cr\u00e9dibilit\u00e9 <\/strong>de celle-ci\u00a0:<\/p>\n<ul>\n<li>les cartes de visite\u00a0: pour distribuer et donner les informations contact utiles<\/li>\n<li>la plaquette, brochure de l&#8217;agence\u00a0: outils institutionnels indispensables<\/li>\n<li>la pr\u00e9sentation Powerpoint ou une vid\u00e9o de l&#8217;agence\u00a0: plus ludique<\/li>\n<li>les goodies cl\u00e9s USB en cadeau&#8230; (permet de transmettre du contenu)<\/li>\n<li>le book de l&#8217;agence\u00a0: meilleurs actions men\u00e9es, panorama des clients actuels et r\u00e9f\u00e9rences<\/li>\n<\/ul>\n<p>On va ici chercher \u00e0 rassurer le client potentiel et \u00e0 lui montrer qu&#8217;il peut f<strong>aire confiance \u00e0 l&#8217;agence<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><u>Les outils d&#8217;<strong>aide \u00e0 la t\u00e9l\u00e9vente au sein d\u2019un call center<\/strong><\/u>permettent de r\u00e9aliser celle-ci dans des conditions optimales\u00a0:<\/p>\n<ul>\n<li>le catalogue des prestations avec les tarifs d\u00e9taill\u00e9s<\/li>\n<li>des devis vierges et exemples de devis r\u00e9alis\u00e9s<\/li>\n<li>l&#8217;argumentaire de t\u00e9l\u00e9vente au sein d\u2019un call center: doit \u00eatre bien ficel\u00e9 et structur\u00e9 (CAP + SONCAS)<\/li>\n<li>le plan de d\u00e9couverte\u00a0: technique de questionnement<\/li>\n<li>les simulations cr\u00e9atives<\/li>\n<li>des t\u00e9moignages de clients, statistiques\u00a0: les preuves, supports de la promesse de l&#8217;agence<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><u>Les outils d&#8217;<strong>\u00e9valuation<\/strong> des r\u00e9sultats <\/u>permettent de <strong>mesurer l&#8217;impact<\/strong> des actions men\u00e9es par l&#8217;agence.<\/p>\n<p>L&#8217;outil principal est le tableau de bord. Il inclut tous les r\u00e9sultats quantitatifs n\u00e9cessaires \u00e0 l&#8217;\u00e9valuation.<\/p>\n<p>Tous ces calculs peuvent \u00eatre r\u00e9alis\u00e9s gr\u00e2ce \u00e0 des logiciels qui proposent des instruments de mesure.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pr\u00e9parer les outils de t\u00e9l\u00e9vente \u00a0 Les outils de prospection servent \u00e0 obtenir un RDV avec un prospect (les clients potentiels)\u00a0: la base de donn\u00e9es\u00a0: elle regroupe des fichiers de renseignements sur chacun des clients. les salons\u00a0: pour faire conna\u00eetre son agence l&#8217;\u00e9v\u00e9nementiel\u00a0: des \u00e9v\u00e9nements professionnels (d\u00e9jeuners d&#8217;affaires, soir\u00e9es, galas&#8230;) et les RP le mailing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9l\u00e9vente: Quels outils pour votre call ? 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