{"id":395,"date":"2016-11-03T16:54:09","date_gmt":"2016-11-03T16:54:09","guid":{"rendered":"http:\/\/leboncall.com\/?p=395"},"modified":"2019-08-27T11:31:00","modified_gmt":"2019-08-27T11:31:00","slug":"telemarketing","status":"publish","type":"post","link":"https:\/\/leboncall.com\/en\/telemarketing","title":{"rendered":"T\u00e9l\u00e9marketing: Quel impact sur la force de vente ?"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: center;\"><strong>Qu\u2019est ce que le t\u00e9l\u00e9marketing ?\u00a0<\/strong><\/p>\n<p>\u00a0\u00a0\u00a0\u00a0 Le t\u00e9l\u00e9marketing est un outil strat\u00e9gique de communication qui utilise le t\u00e9l\u00e9phone pour informer, ou entretenir des relations commerciales avec vos prospects ou vos clients.<\/p>\n<p>C\u2019est un media interactif personnalis\u00e9 avec un co\u00fbt relativement faible par rapport \u00e0 la prospection commerciale physique.<\/p>\n<p><b>\u00a0\u00a0\u00a0\u00a0\u00a0 \u00e0 quoi sert il, quels sont ses avantages par rapport autres canaux, que pourraient \u00eatre\u00a0 ses contraintes pour l\u2019entreprise et comment l\u2019utilis\u00e9 afin qu\u2019il devient un vecteur de communication efficace et non\u00a0 consid\u00e9r\u00e9 comme un moyen d\u2019escroquerie ou d\u2019 harc\u00e8lement t\u00e9l\u00e9phonique ??<\/b><\/p>\n<p style=\"text-align: center;\"><strong>A quoi \u00a0sert le t\u00e9lemarketing \u00a0?\u00a0<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/leboncall.com\/etudes-marketing\">Etude de march\u00e9<\/a>\u00a0\/ <a href=\"https:\/\/leboncall.com\/etudes-marketing\">Etude marketing\u00a0<\/a><\/li>\n<li>Qualification d&#8217;un march\u00e9<\/li>\n<li>Assurer le<a href=\"https:\/\/leboncall.com\/service-client\"> service apr\u00e8s vente<\/a>\u00a0\/<a href=\"https:\/\/leboncall.com\/service-client\">\u00a0service clients<\/a><\/li>\n<li>Informer \u00a0de nouveau clients potentiels<\/li>\n<li>Vendre (<a href=\"https:\/\/leboncall.com\/televentes\"> televentes<\/a> )<\/li>\n<li>Fid\u00e9liser \u00a0ses clients<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><strong>\u00a0Qui utilise le t\u00e9lemarketing ?\u00a0<\/strong><\/p>\n<p style=\"text-align: left;\">Diff\u00e9rentes domaines utilisent le t\u00e9l\u00e9marketing: les societes \u00a0telecoms , la grande distribution , la banque , la finance, les activit\u00e9s de services ou d&#8217;informatique ainsi que les societes de mutuelles et d&#8217;assurances enfin le tourisme utlise \u00e9galement les services t\u00e9l\u00e9marketing et bien sur de nombreuses autres structures l&#8217;utlise \u00e0 moindre \u00e9chelle.<\/p>\n<p><strong><u>Les <\/u><\/strong><strong><u>\u00a0avantages du telemarketing<\/u><\/strong><\/p>\n<ul>\n<li>L\u2019organisation des appels<\/li>\n<li>Une base de donn\u00e9es plus productive<\/li>\n<li>Suivi de prospection assur\u00e9<\/li>\n<li>Assurance d\u2019une liste de clients \u00e0 jour<\/li>\n<li>Ciblage des bons clients<\/li>\n<li>Disponibilit\u00e9\/Augmentation des ventes<\/li>\n<li>R\u00e9duction des co\u00fbts de publicit\u00e9<\/li>\n<li>R\u00e9duction des co\u00fbts de contacts<\/li>\n<li>R\u00e9ponse Imm\u00e9diate et mesurable<\/li>\n<li>Croissance rapide de l\u2019entreprise<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>En r\u00e9sum\u00e9, on peut dire que Le t\u00e9l\u00e9marketing est un m\u00e9dia interactif. Il permet de toucher le client et de cr\u00e9er une relation sp\u00e9cifique avec le client laissant une m\u00e9moire bien plus forte chez le client , ce que ne peut faire aucune autre forme de publicit\u00e9.<\/p>\n<p>C\u2019est un moyen de faire vraiment changer les choses dans l\u2019entreprise. Cela permet de d\u00e9couvrir au quotidien les attentes et les besoins des clients<\/p>\n<p>C\u2019est un moyen essentiel de faire passer l\u2019entreprise d\u2019une culture\u00a0\u00ab\u00a0produit\u00a0\u00bb \u00e0 une v\u00e9ritable culture \u00ab\u00a0client\u00a0\u00bb de plus il est int\u00e9ressant car le co\u00fbt de contacts est inf\u00e9rieur \u00e0 celui des visites traditionnelles des repr\u00e9sentants<\/p>\n<ul>\n<li>Le t\u00e9l\u00e9marketing est promis a un bel avenir car en d\u00e9finitif il s\u2019agira toujours de mieux accueillir au t\u00e9l\u00e9phone le client, de vendre toujours plus et mieux, la ou il le faut, quand il le faut avec le produit qu\u2019il faut<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est ce que le t\u00e9l\u00e9marketing ?\u00a0 \u00a0\u00a0\u00a0\u00a0 Le t\u00e9l\u00e9marketing est un outil strat\u00e9gique de communication qui utilise le t\u00e9l\u00e9phone pour informer, ou entretenir des relations commerciales avec vos prospects ou vos clients. C\u2019est un media interactif personnalis\u00e9 avec un co\u00fbt relativement faible par rapport \u00e0 la prospection commerciale physique. \u00a0\u00a0\u00a0\u00a0\u00a0 \u00e0 quoi sert il, quels [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":399,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[10],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u00e9l\u00e9marketing: Quel impact sur la force de vente ? - Le Bon Call<\/title>\n<meta name=\"description\" content=\"Telemarketing, call center , centre d&#039;appels , plusieurs mots pour un service : celui du bon call center avec leboncall.com\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leboncall.com\/en\/telemarketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00e9l\u00e9marketing: Quel impact sur la force de vente ? 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