{"id":324,"date":"2016-09-14T17:33:43","date_gmt":"2016-09-14T17:33:43","guid":{"rendered":"http:\/\/leboncall.com\/?p=324"},"modified":"2019-02-28T10:34:33","modified_gmt":"2019-02-28T10:34:33","slug":"etudes-marketing","status":"publish","type":"post","link":"https:\/\/leboncall.com\/en\/etudes-marketing","title":{"rendered":"\u00c9tudes Marketing"},"content":{"rendered":"<p><strong>\u00c9tudes Marketing: oui mais par ou commencer ?<\/strong><\/p>\n<hr \/>\n<p>Les \u00e9tudes marketings sont un service plus que b\u00e9n\u00e9fique et indispensables pour tout nouveau produit ou nouvelle prestation. Ces \u00e9tudes sont r\u00e9alis\u00e9es par t\u00e9l\u00e9phone sous forme de sondage, ou d\u2019enqu\u00eates afin de permettre de r\u00e9pertorier des r\u00e9ponses cibl\u00e9es selon des questions sp\u00e9cifiques.<br \/>\n<strong>\u00c0 quoi servent les \u00e9tudes marketing\u00a0?<\/strong><br \/>\nLe march\u00e9 \u00e9tant de plus en plus compliqu\u00e9, les clients \u00e9tant de plus en plus difficiles, il devient primordial d\u2019analyser ce march\u00e9 et les attentes des clients avant de choisir de lancer un nouveau produit. C\u2019est ainsi que les \u00e9tudes marketing, gr\u00e2ce \u00e0 des enqu\u00eateurs qualifi\u00e9s et dou\u00e9s aussi bien dans les sondages que dans le commerce ou dans l\u2019analyse d\u2019informations, vont vous permettre de mieux comprendre le march\u00e9 qui s\u2019offre \u00e0 vous.<br \/>\nVous allez ainsi pouvoir comprendre la concurrence et ce qui peut menacer le succ\u00e8s de votre projet, mais \u00e9galement d\u00e9couvrir tous les avantages et les attentes de vos clients qui pourraient faire de votre produit le buzz de l\u2019ann\u00e9e.<br \/>\n<strong>Comment proc\u00e8de-t-on\u00a0?<\/strong><br \/>\nGr\u00e2ce \u00e0 des enqu\u00eateurs qualifi\u00e9s, les \u00e9tudes marketing peuvent \u00eatre r\u00e9alis\u00e9es par t\u00e9l\u00e9phone et ainsi permettre de cibler des zones et des lieux en fonction de vos besoins.<br \/>\nLes questions de l\u2019enqu\u00eate ou du sondage sont pr\u00e9alablement \u00e9crites et r\u00e9fl\u00e9chies afin d\u2019\u00eatre les plus cibl\u00e9es possible pour r\u00e9pondre \u00e0 une \u00e9tude marketing compl\u00e8te pour un lancement de produit ou de service de votre soci\u00e9t\u00e9.<br \/>\nTous les r\u00e9sultats de ces enqu\u00eates sont ensuite r\u00e9pertori\u00e9s dans des bases de donn\u00e9es distinctes, qui b\u00e9n\u00e9ficieront ensuite de notre aide pour en faire l\u2019analyse d\u00e9taill\u00e9e.<br \/>\nLes \u00e9tudes marketing vont ainsi vous fournir les chiffres, les comportements, mais \u00e9galement les tendances du march\u00e9. Les enqu\u00eateurs sont performants et utilisent des strat\u00e9gies efficaces pour faire parler les personnes sond\u00e9es, collecter un maximum de donn\u00e9es et vous les livrer avec l\u2019analyse associ\u00e9e.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c9tudes Marketing: oui mais par ou commencer ? Les \u00e9tudes marketings sont un service plus que b\u00e9n\u00e9fique et indispensables pour tout nouveau produit ou nouvelle prestation. Ces \u00e9tudes sont r\u00e9alis\u00e9es par t\u00e9l\u00e9phone sous forme de sondage, ou d\u2019enqu\u00eates afin de permettre de r\u00e9pertorier des r\u00e9ponses cibl\u00e9es selon des questions sp\u00e9cifiques. \u00c0 quoi servent les \u00e9tudes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etude marketing par le bon call - un call center d\u00e9di\u00e9 au \u00e9tude de march\u00e9<\/title>\n<meta name=\"description\" content=\"Confiez nous vos \u00e9tudes , sondages et enqu\u00eates , nous saurons vous aider \u00e0 mettre en place les outils n\u00e9cesaires\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leboncall.com\/en\/etudes-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etude marketing par le bon call - 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